Ukrainian Incentives team were exhibiting this year at IMEX in Frankfurt.

IMEX is one of main important for MICE and Meeting Industry exhibitions.

Main thing for us about this IMEX2023 that tourism is changing its role.

It’s not a quick process, but it is already unstoppable. Travellers and companies and corporates, who arrange MICE events – they all want to create legacy. People and companies want make a positive impact.

And this is the message, which Ukraine brought this year at IMEX.

2 cities, represented at IMEX this year: Lviv and Kyiv.

LVIV moto can be seen on the booth: let’s create legacy together. And it is a very deep meaning there.

Lviv opened 2 centers for rehabilitation of Ukrainian warriors, where they put prostheses. And it is really HUGE need in it with everything, what is going on at the frontline in Ukraine.

One of them, UNBROKEN is for 10000 warriors and it is already highly overloaded.

Medical experts from around the world come to volunteer from several days to several months in this center. So if you know medical experts, who can be interested abd can help, please, spread the word.

KYIV region is a pilot for solidarity & volunteer tourism, which is new way of responsible travel, when people come NOT ONLY for see beautiful destination (which Ukraine definitely is), but also to show solidarity with Ukrainian people and help communities and territories, suffered from war.

This was the topic of our presentation at IMEX. If you missed it, but want to know more, you can find information here:

Important now to tell MICE planners and corporate clients for this way of meaningful travel, so they can start thinking now in order to come to Ukraine tomorrow.