For the 2nd consecutive year, Ukrainian Incentives DMC is proud to be the official hospitality & logistics partner of the Brand Ukraine International Conference BUIC 2025
BUIC2025 brought together international key specialists in communication and reputation, government policy makers, investors, NGOs, and global thought leaders for dialog about reputation influence. The conference explores how values, identity, and narrative function as strategic assets in times of geopolitical tension and hybrid warfare. Panels & Workshops: from values-driven branding to practical communication tools. This year topic was: “Country brand as a shield: values guarding national security”. Ukraine is not only fighting for its survival, but also shaping its brand and our future. In today’s world, a country’s image and values are strategic asset and even a defence tools.
- Reputation as part of national security In an era when disinformation, perception warfare, and conflicting narratives operate alongside military actions, a country’s brand is not just soft power — it becomes part of its defense architecture.
- Bridging internal strength and external trust For Ukraine, strengthening global perception is essential not only for attracting investment or partnerships, but also for maintaining international solidarity, media attention, and political support. The conference tackles the tension between emotional global support and the need for a stable, measurable reputation core.
Our continued role reflects trust and reliability in delivering seamless services for high-level international events in Ukraine. Our mission was to ensure that leading international speakers and NGOs could fully focus on meaningful dialogue, while we took care about their logistics and hospitality in Kyiv. So travel, hospitality, and professional logistics are not just operational details — they are enablers of diplomacy, investment, and trust.
Being official hospitality partner for the second year proves that our team works consistently and efficiently, even during the war
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