Ukrainian Incentives team were exhibiting this year at IMEX in Frankfurt.

IMEX is one of main important for MICE and Meeting Industry exhibitions.

Main thing for us about this IMEX2023 that tourism is changing its role.

It’s not a quick process, but it is already unstoppable. Travellers and companies and corporates, who arrange MICE events – they all want to create legacy. People and companies want make a positive impact.

And this is the message, which Ukraine brought this year at IMEX.

2 cities, represented at IMEX this year: Lviv and Kyiv.

LVIV moto can be seen on the booth: let’s create legacy together. And it is a very deep meaning there.

Lviv opened 2 centers for rehabilitation of Ukrainian warriors, where they put prostheses. And it is really HUGE need in it with everything, what is going on at the frontline in Ukraine.

One of them, UNBROKEN is for 10000 warriors and it is already highly overloaded.

Medical experts from around the world come to volunteer from several days to several months in this center. So if you know medical experts, who can be interested abd can help, please, spread the word.

KYIV region is a pilot for solidarity & volunteer tourism, which is new way of responsible travel, when people come NOT ONLY for see beautiful destination (which Ukraine definitely is), but also to show solidarity with Ukrainian people and help communities and territories, suffered from war.

This was the topic of our presentation at IMEX. If you missed it, but want to know more, you can find information here:
https://dmc.ukrainian-incentives.com.ua/en/volunteer-tourism/

Important now to tell MICE planners and corporate clients for this way of meaningful travel, so they can start thinking now in order to come to Ukraine tomorrow.

Seems that’s it’s only days since we all were on the wave of Eurovision Song Contest and voted for favourite songs. Liverpool made an absolute great job, hosting Eurovision-2023 on behalf of Ukraine.
Ukrainian song and participation was very symbolic for us with song “Heart of Steel”, telling the story about Azovstal and Ukraine with global message “Open Your Heart for Ukraine”.

Ukrainian Incentives is very proud to be part of this project of “Brand Ukraine”, which represented Ukraine at Ukrainian village in Liverpool with great activities:
– Interactive installations and photozone Ukraine.ua with 37000 visitors, willing to know about Ukrainian culture

– tasting Ukrainian traditional dishes, including famous borsch, vareniki and chebureki from Crimean tatars, native people of Crimea
– digital campaigns “Open Your Heart for Ukraine” and “theUnityWave”

We’ve arranged logistical support for Brand Ukraine team and very proud of our cooperation!

ПОДЯКА

A year ago this territory was deoccupied and it became possible to see all ruinations and damage here, in this landscape park and in village Motyzhin, where it is located. There were awful days, but thousands of tulips, planted in autumn before war, started to bloom, near the ruins. Life won.

So here in Ukraine, we continue to create a better future, daily.

During solidarity action, we all together:

• planted aromatic herbs and learnt a lot about dozens of different herbs. presented pots with plants to citizents of Motyzhin village to plant near the school
• made master-class of Petrykivka painting
• donated tournaments to military unit of Armed Forces of Uktaine
• tasted borsch with these herbs
• enjoyed aromatic herb tea

Both cooked at field kitchen, donated to Armed Forces of Ukraine

• enjoyed special concert

And, of course, made tons of pictures 🙂

#Ukraine is so beautiful  in May !

And each second we remember that there are lot of cities and territories, where russians left nothing.  But we know, what we are fighting for. For our better FREE future to live on our own.

Join us for future solidarity events in Ukraine

Quite often question: what are examples of solidarity events
Yesterday, together with lot of colleagues and organizations – members of Network of development of solidarity & volunteer tourism in Ukraine, we planted trees on the embankment of Irpin, town in Kyiv region extremely suffered during 1^st month of full-scale war.
It’s very Easter-symbolic – reborn, rebuilt, revive, recover Ukraine.

We planted Guilder rose, which is very symbolic for Ukraine. Kalyna – Ukrainian name for guelder rose. Song about kalyna for us is one of the symbols of resistance of Ukrainians during this war. Therefore, we planted Kalyna’s in Irpin.

Good work at open-air requires good picnic – solidarity with restaurant Nevynnyi Kit, which was completely destroyed during Russian occupation in Irpin. Catering for this picnic is ordered from them – this helps them to restore their business and open it in a new place in same town. 
Borsch with kalyna, pie with kalyna, drinks with kalyna – really tasty and symbolic.

Field kitchen, where borsch was cooked open-air, is part of a solidarity too. Such field kitchens are bought for donations and sent to divisions of Armed Forces of Ukraine. This one was even painted by famous Petrykivka master – again kalyna in this unique Petrykivska style.

So what is solidarity event:
– to see the place and help to restore & reNew it
– to support local communities to restore their businesses and normal way of life
– to enjoy communication with local people
-to involve local suppliers and art-masters
– to be inspired and bring positive mood&energy to create better future
-to start creating this future NOW

We thank Network of Solidairy&Volunteer Tourism development in Ukraine and ALL people&organizations, took part in organization of this event.

#solidarityEvent #tourism #solidarutyTourism #volunteerTourism #Ukraine #UkraineNow #Irpin #HappyEaster #Easter #EasterInUkraine #sustainability #sustainableEvent #EventInUkraine #UA #солідарнийТуризм #волонтерськийТуризм #Ірпінь #KyivRegion #Kyiv #PlantTree

At the Place2go – međunarodni sajam turizma in Zagreb 20-24 of March 2024

Ukrainian team had big interest from media during 2 day of exhibition and here is the first article in Pipeaway about tourism to Ukraine (link in comments) with our director Marina Antonyuk comments in it

https://www.pipeaway.com/tourism-of-ukraine-after-war/?fbclid=IwAR037W92RBSuc20Ud4JuOfTR2iI1wbCp3xMXApVHt_wNSqibHVz6583ZNmM