International travel to Ukraine is cautiously returning — not as mass tourism, but through carefully managed business and solidarity visits. Yes, it may sound unbelievable, but foreign visitors really arrive to Ukraine for business purposes and events. Mostly they are interested in Defence, MilTech, AgroTech and IT events here. 

Why It Matters

For B2B partners, Ukraine is now a niche, but high-value destination. Agencies that can offer reliable ground handling and clear communication through partnership with us.

Key Trends

• Selective Destinations: Lviv, Kyiv, and safer hubs in western Ukraine are becoming the main entry points.

• Hybrid Engagement: Online prep, short in-person high-impact visits.

• Purpose-Driven Travel: Clients combine business with CSR, cultural diplomacy or solidarity initiatives.

• Focus on Strategic Sectors: Infrastructure, agriculture, energy, technology, and MICE events linked to recovery.

• Built-In Safety: Professional insurance, risk assessment, and local ground handling are now standard. Yes, it must be done carefully. Strong security planning, real-time intelligence, local support, insurance, route backups, clear exit plans. Use “safer zones” and hubs, not go to frontlines, and build the trip around maximum safety.

To plan visit for your clients to Ukraine, you need trusted partner who can provide both local ground handling expertise and clear communication, realistic on risks. We are here to help. Contact us to plan safe and impactful programs for your clients in Ukraine 

Ukrainian Incentives has been awarded Ukraine’s Best MICE Organiser 2025 at the World MICE Awards, following an international public voting process.

This recognition highlights our team’s consistent work in delivering high-quality meetings, incentives, conferences, and events, even in the most challenging circumstances. The award reflects trust from clients, partners, and the global MICE community.

We sincerely thank everyone who supported us and voted. This achievement belongs to our team, our partners, and everyone who continues to believe in Ukraine as a destination for meaningful, professional, and responsible events. We are proud to represent Ukraine on the international MICE stage.

For the 2nd consecutive year, Ukrainian Incentives DMC is proud to be the official hospitality & logistics partner of the Brand Ukraine International Conference BUIC 2025

BUIC2025 brought together international key specialists in communication and reputation, government policy makers, investors, NGOs, and global thought leaders for dialog about reputation influence. The conference explores how values, identity, and narrative function as strategic assets in times of geopolitical tension and hybrid warfare. Panels & Workshops: from values-driven branding to practical communication tools. This year topic was: “Country brand as a shield: values guarding national security”. Ukraine is not only fighting for its survival, but also shaping its brand and our future. In today’s world, a country’s image and values are strategic asset and even a defence tools.

• Reputation as part of national security In an era when disinformation, perception warfare, and conflicting narratives operate alongside military actions, a country’s brand is not just soft power — it becomes part of its defense architecture.
• Bridging internal strength and external trust For Ukraine, strengthening global perception is essential not only for attracting investment or partnerships, but also for maintaining international solidarity, media attention, and political support. The conference tackles the tension between emotional global support and the need for a stable, measurable reputation core.

Our continued role reflects trust and reliability in delivering seamless services for high-level international events in Ukraine. Our mission was to ensure that leading international speakers and NGOs could fully focus on meaningful dialogue, while we took care about their logistics and hospitality in Kyiv. So travel, hospitality, and professional logistics are not just operational details — they are enablers of diplomacy, investment, and trust.

Being official hospitality partner for the second year proves that our team works consistently and efficiently, even during the war

Uzhhorod is one of most safe places in Ukraine now, as it is located just 28km from EU border.

Compact, cozy, and full of character, it offers both reliable infrastructure and unique experiences for delegations and corporate events.

Key advantages for event organizers:

• Location & Safety: Quick access from the EU (via Košice, Slovakia) and relative security compared to other regions.
• Venues & Hotels:
  • Old Continent Hotel – centrally located, fully renovated, with a brand-new conference room equipped for hybrid events (including built-in online translation technology).
  • White Hills Sport & SPA – a stylish venue overlooking the city, preparing to open its new 5-star hotel.
  • Verkhovyna Medical & Wellness Resort – a 5-star property in pine woods near Nevytskyi Castle, ideal for wellness retreats and conferences.

All these hotels are equipped with shelters.

• Heritage & Experiences:
  • The medieval Uzhhorod Castle – perfect for excursions, corporate dinners, or even wine tastings in its cellar.
  • A city-wide collection of mini-sculptures, offering an interactive “city hunt” activity.
  • Renowned eno-gastronomical routes of Zakarpattia, making the region a gateway to wine, cheese, and culinary traditions.
  • Atmosphere: Cozy streets, excellent food, and in spring, the famous sakura blossom.

Planning Your Event in Ukraine

If your organization, your clients or partners are considering a visit to Ukraine, whether for corporate travel or humanitarian cooperation – Uzhhorod is a safe and inspiring choice. And our team will ensure everything runs smoothly.

Who visit Ukraine now: business travel, NGO, official delegations, volunteers, miltech developers, doctors for rehabilitation and prosthetics centers, other great supporters. If you have such clients, we are here, in Ukraine, to help with travel arrangements.

For inquiries about MICE and travel support in Ukraine, contact us: u-in@ukrainian-incentives.com.ua

Last week, the University of Birmingham, the charity organization Grace in War-Affected Regions, and UKRI Research England held a research workshop in Uzhhorod, Ukraine. Ukrainian Incentives DMC is proud to be part of the organizational team.  This is a powerful example of resilience and international cooperation.

About the Workshop

The workshop gathered researchers, charity representatives, and local partners to discuss academic and humanitarian cooperation in war-affected regions of Ukraine.

What the Organizers said

Why live format was more efficient:

It was able to have more valuable discussions. Given the sensitivities of the topics under discussion a live format was more suitable. We hope to develop sustainable relationships with individuals and organisations at the workshop – we were better able to develop these relationships by meeting in person.

In-person interaction allowed more natural and spontaneous communication, facilitating better understanding and knowledge sharing. The shared experiences led to more intense interactions and allowed us to connect in a meaningful way, which will hopefully improve working as a team in the next steps of building a strong network with a sense of common purpose to advance our policy agenda. The in-person format. also increased our focus and reduced distractions, leading to collaborative and creative discussions.

Detailed due diligence on the safety of the location (Uzhhorod at the Ukraine-Slovakia border) and extremely competent and transparent support from Ukrainian Incentives DMC were weighed against the remaining risks of holding the meeting in a country at war. This together with the very significant added value of holding a much more inclusive and efficient workshop in Uzhhorod than would have been possible outside Ukraine let to our decision.

References about work of Ukrainian Incentives team:

“Your support was exceptional and invaluable. We could not have done this work without you and your care and attention made it a truly memorable experience”

Rachel Canty

Global Reconciliation, Advocacy and Community-Building Engagement in war-affected regions

“Working with you and having. your support, wisdom and common sense while we were in Ukraine was a wonderful experience, and I hope that your country will soon be in a position to welcome larger number of tourists and professional visitors so that more people can experience Ukraine. 

Kind regards, good wishes, and THANK YOU so much for facilitating such a memorable visit to Uzhhorod”

Sabine Lee

Professor of Modern History

University of Birmingham

Why This Matters

This workshop is more than a successful event – it’s a reminder that international conferences, research meetings, and professional delegations are possible in Ukraine even now. For NGOs, universities, businesses, and volunteer missions, Ukrainian Incentives DMC provides:

✅ Local expertise

✅ Reliable logistics and travel arrangements

✅ Full support for safe and effective event delivery

Contact us if you are planning an event, research visit, or professional mission in Ukraine. Together, we make it possible.

We are here in Ukraine, ready to help international clients and partners bring their projects to life, even in challenging times.

Ukrainian Incentives DMC was nominated as Ukraine’s Best MICE Organiser again

We won the World MICE Award in 2023. Also, we are the winners of World Travel Awards as Ukraine’s Leading DMC in 2020-2021. 

Support us by voting for us at World MICE Awards in 2025!